MKTG Paperback by Charles Lamb, Joe Hair, Carl McDaniel U339
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9780357127810. Pre-owned: Good condition. Paperback. Edition: 13. Language: English. Intended for college/higher education audience. MKTG from 4LTR Press connects students to the principles of marketingbringing them to life through timely examples showing how theyre applied at the worlds top companies every day.